AgResearch Content Delivery Gets a Makeover … Announcing Tellus
By Sharon Durham
February 11, 2019
Today, the Agricultural Research Service (ARS) rolls out Tellus, its new online communications platform, replacing its legacy AgResearch online magazine. The conversion took months of reimagining and development, and brings a fresh source of agricultural information to clients worldwide.
Tellus is Latin for earth, and its content is designed to reach our customers wherever they are—whether in the United States or across the globe, on desktop or mobile. In addition to informative stories about ARS research, Tellus includes new products like featured photos, infographics, photo essays and videos. Like ARS’ mission, the site’s content will cover a variety of topics from field to fork, ranging from human nutrition and food safety, to crop and animal production.
“Our team worked energetically to reinvent how we share ARS information with the public,” says ARS Administrator Chavonda Jacobs-Young. “Although we are closing the book on AgResearch magazine, we want to continue to share the many great stories and scientific discoveries from ARS researchers across the nation, expanding our reach and readership. That’s why we are excited to announce Tellus.”
ARS is also pleased to announce a new email subscription service for Tellus that will further enhance the customer experience in accessing information about ARS research. This new service will make it easier to get custom content in subject areas that interest subscribers most. To subscribe to Tellus, customers sign up here.
ARS is committed to sharing the stories of its scientists and their successes and looks forward to informing and entertaining viewers about the many ways ARS’ revolutionary research impacts the growing world.