2012 Annual Report
Crop Survey Goals: 1) Determine the end-use functionality (quality) of each year's hard winter wheat crop and thus assist industry channels to market wheat based on this critical information; 2) Provide real-time functionality data on the U.S. wheat harvest in an online format for wheat buyers (both foreign and domestic) and other industry interested customers; and 3) Educate members of the wheat industry throughout the marketing chain about wheat quality and wheat quality's impact on the final end-use product via a comprehensive annual report (and other venues, as they arise).
Crop Survey Outcomes
A range of useful outcomes are accomplished annually and over time, including:
• The USDA, ARS and the HWWQL gains greater recognition as an unbiased and reliable source for end-use quality evaluation of experimental and commercially released hard winter wheat lines. • The HWWQL enhances its stature as the leading U.S. source for information, innovation and technology regarding wheat quality. • The Survey provides direct and immediate impact (information and monetary value) to the wheat industry (tax-payers) by providing commercial crop quality data at no cost. • A unique method of communication is established between the HWWQL, PGI, the U.S. wheat industry (breeders, growers, producers, millers, bakers) and key domestic and overseas users of U.S. wheat. • The survey provides the opportunity to build additional, positive, technical contact between domestic/overseas wheat customers and HWWQL/PGI personnel. • U.S. breeding programs are enhanced as domestic and overseas end-use quality needs are more specifically targeted. • Wheat commissions and grower groups are provided with information that can be used to help producers understand the importance of end-use quality to domestic and overseas markets, who their domestic/overseas customers are, and what their quality needs are. • State wheat commissions are further encouraged to continue to evolve and distribute "Recommended Varieties Lists" that include recognition of the quality demands of domestic and overseas end-users. • Growers continue to use updated "Recommended Varieties Lists" in order to grow better quality varieties, where those varieties also have agronomic superiority. • The grain trade is further encouraged to respond to increasing market demand for specific end-use quality, including evolution of some varietal IP shipments. • New U.S. wheat varieties are released that optimize genetic potential to meet quality needs of overseas end-users. • Improved domestic/overseas end-user satisfaction with U.S. wheat quality, which enhances the marketability and value of U.S. wheat.