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Title: Where Do They Get These Ideas?

item Jones, Deana

Submitted to: National Egg Quality School Proceedings
Publication Type: Proceedings
Publication Acceptance Date: 4/26/2010
Publication Date: 5/17/2010
Citation: Jones, D.R. 2010. Where Do They Get These Ideas?. National Egg Quality School Proceedings. VII:22-26.

Interpretive Summary:

Technical Abstract: Food can be a touchy subject. It seems people either have very strong thoughts and opinions on food or they could care less as long as food is available to feed them and their families. With the current economic environment, many individuals are examining food choices more closely to ensure the greatest nutrition for their families at the lowest costs. This is a golden opportunity for the egg industry. As we have learned in earlier presentations, eggs are a highly affordable food of great nutritional value. It is important for those of us involved in the world of eggs to not only understand the facts about eggs, but to be prepared to discuss them with consumers to enhance their understanding of the role eggs can play in affordable, nutritionally sound, food choices for their families. Many people are “information hounds” who turn to their computers to quickly ascertain the answers to their questions. Unfortunately, the information they discover is not always the most accurate. This presentation will contain a sampling of some of the more common consumer questions pertaining to eggs and egg products. Being prepared to answer consumer questions in an informative manner helps to break down the channels of miscommunication and is also a wonderful marketing tool.