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Title: Addressing Consumer Questions and Concerns

item Jones, Deana

Submitted to: National Egg Quality School Proceedings
Publication Type: Proceedings
Publication Acceptance Date: 4/18/2009
Publication Date: 5/28/2009
Citation: Jones, D.R. 2009. Addressing Consumer Questions and Concerns. National Egg Quality School Proceedings.VII:24-29.

Interpretive Summary:

Technical Abstract: Food can be a touchy subject. It seems people either have very strong thoughts and opinions on food or they could care less as long as food is available to feed them and their families. With the current economic environment, many individuals are examining the food choices more closely to ensure the greatest nutrition for their families at the lowest costs. This is a golden opportunity for the egg industry. As we have learned in earlier presentations, eggs are a highly affordable food of great nutritional value. It is important for those of us involved in the world of eggs to not only understand the facts about eggs, but to be prepared to discuss them with consumers to enhance their understanding of the role eggs can play in affordable, nutritionally sound, food choices for their families. This presentation will contain a sampling of some of the more common consumer questions pertaining to eggs and egg products. Being prepared to answer consumer questions in an informative manner helps to break down the channels of miscommunication and is also a wonderful marketing tool. After each question, the top search returns from Google are included to give you an understanding of what information is directly in front of the consumer. The inclusion of these links does not serve as an endorsement for the websites or their content. What is the difference between brown and white eggs? I had always heard that brown eggs were more nutritious and that was why they cost more. The only difference between brown and white eggs is the type of hen that lays them. Different breeds of hens lay different colored eggs. The reason brown eggs cost more is not because they are more nutritious, but is due to the fact that brown egg layers have a lower feed efficiency (they eat more feed to produce the same number of eggs as a white egg layer) leading to increased feed costs. Current links available to consumers: