Submitted to: Book Chapter
Publication Type: Book / Chapter
Publication Acceptance Date: 3/25/2009
Publication Date: N/A
Technical Abstract: Food risk analysis is a holistic approach to food safety because it considers all aspects of the problem. Risk assessment modeling is the foundation of food risk analysis. Proper design and simulation of the risk assessment model is important to properly predict and control risk. Because of knowledge, data and model uncertainty, risk assessment models provide a relative rather than absolute assessment of risk. Nonetheless, through the process of scenario analysis, risk management options can be evaluated and risk management decisions aimed at improving public health can be made. Good risk management and communication involves active listening and sound decision making to address not only risk problems but also risk perceptions.