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United States Department of Agriculture

Agricultural Research Service

Title: Nutrition Marketing on Food Labels

Author
item Colby, Sarah
item Johnson, Luann
item Scheett, Angela
item Hoverson, Bonita

Submitted to: Journal of Nutrition Education and Behavior
Publication Type: Peer Reviewed Journal
Publication Acceptance Date: 11/7/2008
Publication Date: 3/3/2010
Citation: Colby, S.E., Johnson, L., Scheett, A., Hoverson, B. 2010. Nutrition Marketing on Food Labels. Journal of Nutrition Education and Behavior. 42(2):92-98.

Interpretive Summary: Nutrition marketing may influence purchasing behavior and thereby be a factor in the obesity epidemic. Very little peer-reviewed research has been published which investigates the relationship between nutrition marketing on food labels and consumer behavior. The purpose of this paper was to give an overview of what is known related to nutrition marketing on food labels and consumer behavior. More research in this area is needed.

Technical Abstract: Nutrition marketing may influence purchasing behavior and thereby be a factor in the obesity epidemic. Very little peer-reviewed research has been published which investigates the relationship between nutrition marketing on food labels and consumer behavior. The purpose of this paper was to give an overview of what is known related to nutrition marketing on food labels and consumer behavior. More research in this area is needed.

Last Modified: 10/17/2017
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