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item Jones, Deana

Submitted to: National Egg Quality School Proceedings
Publication Type: Proceedings
Publication Acceptance Date: 4/26/2006
Publication Date: 5/22/2006
Citation: Jones, D.R. 2006. Effectively addressing consumer questions. National Egg Quality School Proceedings. p. 321-325.

Interpretive Summary:

Technical Abstract: Answering consumer questions can be one of the toughest aspects of working in the egg industry. Consumers enjoy being informed about the products they purchase. The increased use of the internet by consumers can prove problematic due to the wealth of inaccurate information available on the internet. Consumers often have strong beliefs on how the agricultural products they utilized are produced and processed which will need diplomatic responses. An important part of egg marketing being able to effectively communicate with consumers. Relaying accurate information can increase sales and consumer acceptance. Dealing with everyday consumer requests can be overwhelming. Many resources exist which can enable industry, regulatory and allied industry, along with consumers, to enhance their knowledge about eggs, their safety, quality, functionality and differences. With this wealth of available information, there also comes a large amount of misinformation. Presenting a factual, non-combative response to consumer issues will produce the most effective outcome.