Submitted to: National Egg Quality School Proceedings
Publication Type: Proceedings
Publication Acceptance Date: 4/29/2005
Publication Date: 5/16/2005
Citation: Jones, D.R. 2005. Consumers and their questions. National Egg Quality School Proceedings. Interpretive Summary:
Technical Abstract: Consumers and Their Questions Today’s consumer enjoys being informed about the products they purchase. Some have strong beliefs on how the agricultural products they utilized are produced and processed. An important part of egg marketing being able to effectively communicate with consumers. Relaying accurate information can increase sales and consumer acceptance. Dealing with everyday consumer requests can be overwhelming. Many resources exist which can enable industry, regulatory and allied industry, along with consumers, to enhance their knowledge about eggs, their safety, quality, functionality and differences. With this wealth of available information, there also comes a large amount of misinformation. Presenting a factual, non-combative response to consumer issues will produce the most effective outcome.