Submitted to: National Egg Quality School Proceedings
Publication Type: Proceedings
Publication Acceptance Date: 5/18/2004
Publication Date: 5/18/2004
Citation: Jones, D.R. 2004. Those wonderful questions and responses. National Egg Quality School Proceedings. p. 191-195.
Technical Abstract: An important part of egg marketing is communicating with consumers. Being able to effectively relay accurate information can increase sales and consumer acceptance. Dealing with everyday consumer requests can be overwhelming. Many resources exist which can enable industry, regulatory and allied industry, along with consumers, to enhance their knowledge about eggs, their safety, quality, functionality and differences. Presenting a factual, non-combative response to consumer issues will produce the most effective outcome.