Technical Abstract: The potential exists to develop and market hard winter wheat (Triticum aestivum L.) in the eastern United States, where a majority of the mills, bakeries, and consumers reside. The primary objective of this study was to develop adapted and competitive hard winter wheat cultivars possessing high-value traits that offer the potential for new and expanded markets and greater profi tability to wheat producers in the eastern United States. ‘Vision 40’ (Reg. No. CV-1063, PI 661154) hard red winter (HRW) wheat was derived from the cross 92PIN#109/92PAN1#33 and released by the Virginia Agricultural Experiment Station in March 2010. Vision 40 was developed with a modifi ed bulk-breeding method and was tested as VA06HRW-66 in replicated yield trials in Virginia (2007–2009) and in the eastern region (2008– 2009). Vision 40 is a highyielding, winter hardy, awned, semidwarf (Rht2) having mid- to late-season spike emergence and moderate resistance to diseases prevalent in the mid-Atlantic area with the exception of Fusarium head blight [caused by Fusarium graminearum (Schwabe)]. Vision 40 was the fourth highest yielding HRW wheat entry when averaged over 2 yr of the Uniform Bread Wheat Nursery grown at 11 test sites in 10 states in 2008 and 12 test sites in 9 states in 2009. In comparison with the hard wheat cultivar ‘Lakin’ (PI 617032), Vision 40 has acceptable end-use quality on the basis of fl our yield (70.2 versus 70.3 g 100 g-1), fl our protein (9.5 versus 9.5 g 100 g-1), fl our water absorption (58.5 versus 59.1 g 100 g-1), dough mixing tolerance (1.7 versus 2.3), pup-loaf volume (823 versus 803 cm3), and crumb grain scores (3.6 versus 3.7).