Technical Abstract: 'Sweet Bliss' is a new June-bearing (short-day) strawberry (Fragaria ×ananassa Duchesne ex Rozier) cultivar from the U.S. Department of Agriculture-Agricultural Research Service (USDA-ARS) breeding program in Corvallis, OR, released in cooperation with the Oregon Agricultural Experiment Station, Agriculture and Agri-Food Canada, and the Washington State University Agricultural Research Center. 'Sweet Bliss' is a high-yielding cultivar that produces large-sized fruit with outstanding fresh market and processed fruit quality, including a very sweet, full strawberry flavor. 'Sweet Bliss' was selected in 2000 from the cross B 753 × ORUS 1735-1 made in 1998 and was tested as ORUS 2180-1. B 753 (MDUS 5132 x NYUS 113) was an advanced selection identified by C. Finn in the USDA-ARS, Beltsville, MD breeding program directed by G.J. Galletta (deceased), a friend and mentor, from 1977-1998. ORUS 1735-1 was an advanced selection in the USDA-ARS Oregon program that was promising enough to be included in commercial trials but was not released. ORUS 1735-1 had high yields of very high quality fruit in the early season but had berry weights and yield that were not commercially acceptable.'Sweet Bliss' should be grown by commercial growers producing fruits for processing or the fresh market in perennial, matted-row production systems. This cultivar is high yielding and vigorous with very uniformly shaped, medium-large-sized fruit that have outstanding fruit quality, including flavor, in either fresh or processed applications.