Technical Abstract: Fruits are an essential part of our daily diets. Most fruits are naturally low in fat, sodium and calories. Fruits are important sources of many nutrients, including potassium, dietary fiber, vitamin C, folic acid and they do not contain cholesterol. Some fruits have laxative effects, prevent urinary tract infections or prevent kidney stone formation. Phytonutrients in fruits have been shown to stimulate natural detoxifying enzymes in the body and lower the risk of atherosclerosis and cancer. Fruit consumption in the US is less than half of the daily recommended level. Comprehensive national efforts are needed to increase fruit consumption for school children, adolescents and adults. Stock up fruits and never be fruitless! Bag some fruit for your morning commute. Buy fresh fruits in season when they taste best and cost less. The recommended consumption of fruits is 1 cup/1000 Calories or 2-2.5 cups (400-500g) per day. Fruit consumption needs to be doubled and it would improve nutrition and lower the risk of premature degenerative diseases.