Technical Abstract: Little research has examined the relationship between goal attainment and dietary behavior change. Fourth grade students [n=671;18% White, 43% African-American, 31% Hispanic, and 8% Other; 48% boys; 66% low income (>50% free/reduced lunch)] participated in an evaluation of Squire's Quest! (SQ!), a 10-session interactive multimedia computer game designed to increase F, J, & V consumption. SQ! included setting 3 FJ and 3 V home recipe preparation goals. Students completed 4 24-hour dietary recalls pre and post intervention. Students achieved a 1.0 serving increase in daily FJV consumption and attained 61% of the FJ and 59% of the V recipe goals. Regression analyses revealed that post FJ consumption was significantly increased for students with high baseline FJ consumption who attained 2-3 FJ recipe preparation goals, and those with the mean or highest change in self-efficacy who attained 1 FJ recipe preparation goal. Post vegetable consumption was not related to V recipe preparation goal attainment. These results suggest that goal setting may differentially contribute to FJ or V behavior change for children, and tailoring to other variables may be needed. Supported by NCI grant #CA75614.