Technical Abstract: This review article, solicited by the editor of the American Bee Journal, explores how traditional beekeepers and custom pollinators may improve their profitability as well as that of their customers through the expanded use of non-honey bee pollinators like the alfalfa leafcutting bee, orchard mason bees, and bumblebees. This review also provides specific suggestions concerning routine pollination with honey bees, and uses the challenges faced by custom pollinators of almonds in California as an example. Traditional beekeepers are introduced to the concept that in some crops - for example, alfalfa seed which is pollinated primarily with the alfalfa leafcutting bee in most western States and Canadian Provinces - alternative managed pollinators are in demand. Discussion is also presented which reveals that producer demand for other non-honey bee species - for example, orchard mason bees in orchard crops - is increasing and that new niche markets are opening up for interested and creative custom pollinators.