Submitted to: Rangelands
Publication Type: Trade Journal
Publication Acceptance Date: July 31, 2007
Publication Date: August 1, 2007
Citation: Havstad, K.M. 2007. Essays of a Peripheral Mind: Framing a story. Rangelands. 29(4):57-58. Technical Abstract: It is increasingly important to recognize that scientists can not just resort to conveying technical information on complex subjects. Scientists need to frame their information in both relevant and personal ways to capture the public’s attention. Without that attention, there will be little interest in our findings, and little opportunity to effectively communicate information. The findings have to be framed in a fashion that will capture the initial attention of the reader to pursue the subject. Then, the scientist needs to effectively convey the complexities of those findings. Framing our research results in this fashion is a different style of communication than we typically employ, but essential if we are going to compete for the public’s attention in a world driven by visualized digital communications.