Technical Abstract: Watching television and using other forms of media such as video games, computers, print, music and movies takes up a surprisingly large amount of our children’s time. U.S. children spend more time watching television than any other activity except sleep. According to a recent nationwide report on children’s media use in the United States conducted by the Kaiser Family Foundation, the average amount of time spent watching television by 8- to 18-year-olds was 4 hours and 29 minutes per day (4:29). If we add other forms of media including music, computer (non-homework related), video games, print and movies, their total media use was 7:38 hours per day, practically a full work day! Latino children eight- to eighteen-years-old spent 5:21 hours daily watching television compared to their white peers who spent only 3:36 daily. Among Mexican-American preschool children, 27.5% watched television more than the recommended maximum of 1-2 hours per day.