Technical Abstract: This article introduces a workshop on standardized phenotyping and the advantages it provides for horticultural crops. The workshop was held at the 2009 American Society for Horticultural Science Annual Conference in St. Louis, MO, and was organized by the Genetics and Germplasm Working Group. The objectives of the workshop were to 1) describe phenotyping efforts in diverse horticultural disciplines; 2) relate advantages for using standardized phenotyping for broad applicability in research and breeding programs; 3) emphasize the importance of standardization for genomics applications and 4) give an update on standardized ontology for horticultural crops. Each of the five presentations was recorded and has been made available at http://www.ashs.org/db/horttalks/listing2.lasso.