Project Number: 5306-21220-005-22
Project Type: General Cooperative Agreement

Start Date: Sep 01, 2012
End Date: Aug 31, 2014

Objective:
Compare sociological and economic factors in terms of their influence on adoption of preventative control practices for wood-canker diseases of grape and pistachio.

Approach:
The primary literature states that preventative practices are effective and growers say they use these practices, but they are still losing trees and vines prematurely to wood-canker diseases. To resolve these conflicting observations, our grower surveys will identify sociological factors that limit adoption of preventative practices or cause improper application. With a clear understanding of the social-learning network that growers use to make disease-management decisions, we can develop new extension tools for strategic deployment.