Location: Crops Pathology and Genetics Research
Project Number: 0500-00044-030-11
Start Date: Sep 30, 2011
End Date: Sep 29, 2016
ARS scientist will work in collaboration with the PAW-MBA Website Outreach Subcommittee [OSC] to hire a website specialist (WSS) through the Univ of CA. With direct supervision provided by an ARS scientist and overall guidance provided by the PI, the WSS will first compile the graphics, data, and text required to populate the PAW-MBA website for 1) the Perennial Nursery project and 2) the Almond & Stone Fruit project. The WSS will use these materials as examples in requests for similar materials from each of the other 11 Leaders of PAW-MBA projects. The WSS will use Site Builder software available through the Univ of CA to create drafts of the PAW-MBA website. Project leaders will work with the WSS to redraft the website content until it is ready to go online. The first priority of the website will be to effectively communicate useful information directly from the PAW-MBA to target stakeholders (growers, pest control advisors, regulatory scientists and officials, relevant granting agencies). Such information will include summaries of PAW-MBA project findings, publications, and case studies, etc. A second priority of the website will be to communicate information that is not directly from the PAW-MBA but has supporting relevance to its educational outreach (e.g., regulatory updates, related research findings, meetings, & conferences). The overall emphasis of the website will be to facilitate science-based implementation of safe and effective MeBr alternatives in the western U.S. It is anticipated that the website will become active in 2011 and remain active, with periodic updates, through at least 2015. For example, PAW-MBA projects with perennial crops (e.g., almonds, peaches, walnuts, & grapes) will be collecting yield data and supporting continuing economic analyses through 2015, and these data and analyses will be used to update the PAW-MBA website through this period. For the life of the website, UC Extension Specialists will provide essential guidance in adapting it to meet the evolving educational needs of stakeholders that are adapting to production of agricultural products without MeBr. ARS scientists will work in collaboration with PAW-MBA director and other OSC members to lead development of a special issue of the journal California Agriculture. The issue will be dedicated to findings from the PAW-MBA. Titles and manuscript outlines will be solicited from PAW-MBA project leader and projects. The OSC members will accordingly plan and adjust details of the special issue with the managing editors of California Agriculture. The overall emphasis of the special issue will be to facilitate science-based implementation of safe & effective MeBr alternatives in CA, but the issue will have relevance to stakeholders throughout the western U.S. Objective 3. Hanson, Fennimore, and Browne will prepare brief powerpoint presentations and handouts featuring the PAW-MBA website and, when available, information on the special issue of California Agriculture. The materials will be made available for oral presentation or distribution by PAW-MBA project leaders and other agriculturalists that work in the topic area of MB alternatives.